I branded, designed and implemented a visual strategy across 4 different programs to jumpstart employee learning and development experiences.
At the video game company, Activision Blizzard restructured the learning and development function across the globe. As the lead experience (UX) designer on the team, I started with identifying these goals:
Build a strategic roadmap to fill global employee learning gaps
Create a design system for consistent, unique programs
I researched gaming competitors and employee pain points across the industry. I utilized data from our internal surveys, McKinsey & Company and Harvard Business to develop an insight report for the roadmap. After reviewing all the data, I chose to design our program branding around the people of gaming, with a nod to the gaming industry.
With an employee-first approach, I designed a several modern themes for a design system. As a team, we iterated and chose a thin line style with a colorful gradient approach to capture the entirety of our games, franchises and people.
To communicate the team's new branding, I adapted the traditional double-diamond into the triple-diamond for our senior leaders to align our programs, projects and experiences to six unique stages to inform our long-term roadmap.
From the main brand developed for the team and function, I partnered with the instructional designers to develop sub brands for each of our 3 new programs in 2023. I built out a design system for all adjacent materials, communications and updates. As our programs launched, the team noticed an overwhelming connection among our disparate business units through our use of shared language.
In only one year, the team became the model for our design system across support functions through the first full program launch. The program sold out spaces in nearly the first evening and had a NPS score of 4.6/5, many complimenting the material design.
